~It is a play on words for the mathematical ratio PHI that relates to the symmetry and harmony found everywhere in nature including all cells, organisms, plants, animals, and the human body. It is the primary organizing principal of the entire universe.

~Show case global economic and environmental solutions by implementing sustainable business practices, holistic education, and green community building through direct marketing, multimedia, and interactive event production.

~Identifying and networking cutting edge ideas, technologies, products, information, companies, leaders, and visionaries as templates for local and global resource based infrastructures.